When did you last update your website? If you’re a small business or sole trader in all likelihood it was quite some time ago. If it has been more than a year or two since any proactive steps were last taken the unrelenting pace of change will have rendered your current design virtually obsolete.
Here are 8 reasons why you might need to think about making some radical changes.
Around 50% of visitors to your site will now be using a mobile phone or tablet (iPad or equivalent) to view your site. If your site is not mobile friendly it will look horrible, be difficult to navigate and frustrate anyone trying to use it. Further, Google actively promote mobile friendly sites in their rankings at the expense of those sites which aren’t.Take a look at your site on your mobile does it look spectacular or appalling. Take a look at ours www.bh21webdesign.co.uk on you mobile or tablet. Do you see the difference?
How easy is it to make changes to your current website? Do you need to call your web developer every time you want to make a minor change? Modern websites include a content management system (which might sound techy but basically means you can change things yourself with minimal training) allowing you to easily manage the basics of your site.
Your business’s image is stale? Your website is horribly old fashioned, tired and looks like it is stuck in the 90s. In comparison your competitors site looks great. Which gives you greater confidence? Who would you be more likely to contact
Your website is not about the customer! If this sounds alien, then a change in thinking is required. Customers don’t want to know how great you are they want to know what you can do for them.
The quality of your website can sway a potential customers decision to give you business. If it doesn’t look professional; if it appears out of date; if it is difficult to navigate then someone else is going to get the business.
Your search engine ranking sucks. Google regularly changes its ranking criteria to reflect social changes and the needs of its users. You need to get higher rankings. New content, new code and a well designed mobile friendly site coupled with some basic seo (search engine optimisation) can make a huge difference.
Your site isn’t interactive. Do you have a blog (a section to add relevant news) which is easy to update? Somewhere customers can leave comments and get in touch. Like it or not sites including a more interactive element do better in their ranking with both customers and search engines.
Websites no longer cost the earth. A site like bh21webdesign.co.uk would typically cost between three hundred and five hundred pounds to put together.